She is a fellow of the Association for Consumer Research. 1205984382 20005. Articles Cited by. Y1 - 2010/2/1. AU - Keller, Punam Anand. She works with companies, foundations, and government agencies who are interested in changing health and saving behaviors. Journal of Marketing Research 2014 51: 6, 773-789 Download Citation. social marketing consumer decision-making. Punam Anand Keller and Donald Lehmann (2010) ,"Promoting Health-Related Consumer Research: Arc Model Application to Cdc’S Health Campaign", in NA - Advances in Consumer Research Volume 37, eds. Punam Anand Keller. AU - Sternthal, Brian. professor of marketing, dartmouth college. Rajeev Batra, Punam Anand Keller, Victor J. Strecher No preview available - 2011. 1427379049 20060. All authors contributed equally. Punam Anand Keller is an expert in marketing health, wealth, and the arts. Verified email at dartmouth.edu. ", MBA, Jamnalal Bajaj Institute of Management Studies, 1979. Simply select your manager software from the list below and click on download. If you have the appropriate software installed, you can download article citation data to the citation manager of your choice. 30. Bari Harlam is Senior Vice President, CVS/Caremark, George Loewenstein is Professor of Economics and Psychology, Carnegie Mellon University, Kevin Securities, Financial Products & Institutions, Analysis Group Welcomes New Affiliates and Announces Senior-Level Promotions. Chernev, Alexander; Chandon, Pierre./ Calorie Estimation Biases in Consumer Choice.Leveraging Comsumer Psychology for Effective Health Communications: The Obesity Challenge. Punam Anand Keller is a behavior change expert. Leavitt, the former Utah governor and Health and Human Services Secretary under President George W. Bush, has been tapped to head Romney’s transition process and has quietly taken the first steps toward drawing up the blueprint for a new administration, according to multiple GOP sources. Purely by changing the options and rephrasing the question, Keller found very different responses among a sample confronted with this very choice. 31. Punam Anand Keller Adam M. Keller Working Paper 14715 http://www.nber.org/papers/w14715 NATIONAL BUREAU OF ECONOMIC RESEARCH 1050 Massachusetts Avenue Cambridge, MA 02138 February 2009 We would like to thank Nava Ashraf, Robert Cialdini, Petia Petrova, David Richardson, and participants She tackled questions that included why some people get flu shots while others don’t. Link. Journal of Marketing Research 2003 40: 1, 54-64 Download Citation. Senior Associate Dean of Innovation and Growth; Charles Henry Jones Third Century Professor of Management. PY - 2010/2/1. Read about Punam Raut's Profile, Latest News, Articles, Career updates only on ESPNcricinfo.com. Participants leave our programs changed: ready to make a real difference at their organizations and equipped with the wisdom to better the world of business. Tuck Executive Education programs are immersive, intensive, and—above all—transformative. Her research in this area has been supported by organizations such as the National Cancer Institute and the Centers for Disease Control and Prevention, and has been published in marketing, public policy, and health journals that include the Journal of the Association for Consumer Research and the Journal of Consumer Psychology. Dictionary Collections Quiz Community Contribute Certificate 1205984382 20018. In 2018, she was named a fellow of the Association for Consumer Research. Author(s): Batra,Rajeev; Keller,Punam Anand; Strecher,Victor J,1955- Title(s): Leveraging consumer psychology for effective health communications : the obesity challenge/ edited by Rajeev Batra, Punam Anand Keller, Victor J. Strecher. NAFLD-NASH: An Under-Recognized Epidemic., Joseph Jennings, Charles Faselis, and Michael D Yao Professor Keller has earned awards for designing effective communications related to health and savings from the National Cancer Institute, the Marketing Science Institute, and the National Endowment for Financial Education. Her current research—supported by the National Cancer Institute, the Centers for Disease Control, and the National Endowment for Financial Education—focuses on designing and implementing consumer communication programs. Keller, Anand P. and A. L. Olson (2003), “Negative Emotions and Coping Appraisal,” presented at the Association for Consumer Research Conference, Barbara Kahn and Mary Frances Luce (Chairpersons). This website uses cookies to analyze traffic and help us improve the user experience of the site. Professor Keller is an expert in consumer information processing and choice behavior. She studies the application of social marketing principles and behavioral theory in consumer and employee contexts, with a focus on designing and … Punam Patil is a dedicated and accomplished family physician based in Plano, TX . Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge Life-Space mobility and clinical outcomes in COPD., Anand S Iyer, James M Wells, Surya P Bhatt, deNay P Kirkpatrick, Patricia Sawyer, Cynthia J Brown, Richard M Allman, Marie A Bakitas, and Mark T Dransfield. N2 - This research investigates the relationship between regulatory focus and construal level. She studies the application of social marketing principles and behavioral theory in consumer and employee contexts, with a focus on designing and implementing consumer communication programs. Punam Anand Keller is the author of Leveraging Consumer Psychology for Effective Health Communications (5.00 avg rating, 1 rating, 0 reviews) Corresponding Author. Punam Anand Keller Addresses Click Here For Punam Anand Keller's Current Address 1921 Perry Ave, Menlo Park, CA 94025-6143 2960 Columbia, New York, NY 10002 2 Crow Holw, Chapel Hill, NC 27514-5412 Graduate School of Business, Stanford University. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 207-210 . All authors contributed equally. * Punam Anand Keller (punam.keller@dartmouth.edu) is Professor of Marketing, Tuck School of Business, Dartmouth College. Punam Anand Keller is an expert in marketing health, wealth, and the arts . Professor Keller serves on numerous journal review boards, including those of the Journal of Marketing Research and Social Marketing Quarterly. editor / Rajeev Vatra ; Punam Anand Keller ; Victor J. Strecher. punam anand keller. Punam Anand Keller is the Charles Henry Jones Third Century Professor of Management, Tuck School of Business at Dartmouth. She works with companies, foundations, and government agencies who are interested in changing health and saving behaviors. numerology for Mike Leavitt. (January 2021) Punam Anand Keller is the Charles Henry Jones Third Century Professor of Management at Tuck School of Business, Dartmouth College. 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Punam Anand Keller is the Charles Henry Jones Third Century Professor of Management at Tuck School of Business, Dartmouth College.In 2018, she was named a fellow of the Association for Consumer Research. Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge [Batra, Rajeev, Strecher, Victor J., Keller, Punam Anand] on Amazon.com. New research by Tuck marketing professor Punam Anand Keller suggests that many people confronted with these scenarios would choose differently. Lauren Goldberg Block is assistant professor of marketing, Stern School of Business, New York University, New York, NY 10012. Search for more papers by this author. Punam Anand Keller is a behavior change expert. lblock@stern.nyu.edu; Department of Marketing, New York University. Punam Anand Keller, Deputy Dean and Charles Henry Jones Third Century Professor of Management. Her research on decision making was cited by the Social and Behavioral Sciences Team’s 2015 Annual Report for the White House on the use of behavioral science in the design of federal programs and policies. Lauren G. Block. Punam Anand Keller Two experiments indicated that the conventional wisdom for designing fear appeals, higher fear arousal, and a consequences-recommendations ordering, was more … Professor Keller is an expert in consumer information processing and choice behavior. She teaches Cause Marketing (marketing causes in for-profit companies) and Social Marketing (marketing in governments and not-for-profit companies). If you have the appropriate software installed, you can download article citation data to the citation manager of your choice. Punam Anand Keller is the Charles Henry Jones Third Century Professor of Management at the Tuck School of Business. By continuing to use this site you agree to the Analysis Group privacy notices and terms of use. 1780942300 20011. Flu shots are the least of it, however. 1205984382 20910. 1154759090 20010. Her current research—supported by the National Cancer Institute, the Centers for Disease Control, and the National Endowment for Financial Education—focuses on designing and implementing consumer communication programs. She grew up in India and earned an MBA there before coming to the U.S. for a doctorate in marketing at Northwestern University. *FREE* shipping on qualifying offers. Punam Anand Keller, Isaac M. Lipkus, and Barbara K. Rimer. She teaches Cause Marketing (marketing causes in for-profit companies) and Social Marketing (marketing in governments and not-for-profit companies). Punam Anand Keller is professor of marketing, Tuck School of Business, Dartmouth College, Hanover, NH 03755 (punam.keller@dartmouth.edu). Research on decision making by Punam Anand Keller was cited in a White House report on the use of behavioral science in the design of Federal programs and policies. PUNAM ANAND KELLER, ISAAC M. LIPKUS, and BARBARA K. RIMER* The authors conduct two experiments that indicate that the effective- ness of loss- versus gain-framed messages depends on the affective state of the message recipient. 1649491499 20012. Punam Anand Keller a,⁎, Bari Harlam b, George Loewenstein c, Kevin G. Volpp d,e a Tuck School of Business, Dartmouth College, USA b CVS/Caremark, USA c Economics and Psychology, Carnegie Mellon University, USA d Medicine and Health Care Management, University of Pennsylvania School of Medicine and the Wharton School, USA e Philadelphia … Punam Anand Keller is an expert in consumer information processing and choice behavior. Punam Anand Keller was surprised when a colleague invited her to speak at a retirement savings conference. Punam Anand Keller is associate professor of marketing in the Kenan-Flagler Business School, University of North Carolina at Chapel Hill, Chapel Hill, NC 27514. Pronunciation of Punam Anand Keller with and more for Punam Anand Keller. 29. Keller, who earned a doctorate in marketing from Northwestern University, had focused her research on how consumers make health-care choices. Please review our website privacy statement and terms regarding cookies for additional information. 1710434006 20010. Ph.D., marketing, Northwestern University; M.B.A., marketing, Bajaj Institute of Management, Bombay University. Avni M. Shah, James R. Bettman, Peter A. Ubel, Punam Anand Keller, and Julie A. Edell. Read the report, "Building Theory by Breaking Boundaries: Health and Wealth Choice-Making.
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