This site uses Akismet to reduce spam. Guest Host: Michael Bernstein Executive Producer: Nicholas Scibetta Producer: Lauren Sheprow Art Director: Karen Leibowitz Assistant Producer: Emily Cappiello Facebook Live and Social Media: Meryl Altuch, Casey Borchick Dr. David J. Fiorella, Director of the Stony Brook Cerebrovascular Center, Co-Director of the Stony Brook Cerebrovascular and Comprehensive Stroke Center, and Professor of Neurosurgery and Radiology joined the Department of Neurosurgery in 2009. SUNY-Approved Stony Brook COVID-19 Winter and Spring 2021 Plans (December 7, 2020) SUNY-Approved Stony Brook COVID-19 End of Fall 2020 Semester Testing Plan (November 4, 2020) SUNY-Approved Stony Brook COVID-19 Recovery Plan (August 6, 2020) Return to Work Plan (June 2020) Because as difficult and life-altering as it is, the COVID-19 pandemic provides the chance for our institutions and leaders to become the best versions of themselves. And schools from Vermont, to Texas, to California have combined ingenuity and innovation to design new ventilators and related devices, just as we’ve done at SBU. About the Episode: Stony Brook Medicine Mobile Stroke Unit founder, Dr. David Fiorella, is considered a pioneer in the field of neuro-interventional therapies -- advancing new devices and techniques for the treatment of Cerebrovascular disease. ... we wanted to broaden their influence beyond the ‘moment in time’ of their presence here,” said Nicholas Scibetta, Vice President for Communications and Marketing and Chief Communications Officer at Stony Brook. Beyond taking swift actions across our hospital system to protect the public and our campus community, at SBU we’ve brought together our Marketing and Communications resources to support all those efforts, as well as academic challenges like remote learning and virtual graduation celebrations. The … And we’ve developed virtual collaboration and remote learning scenarios that will most certainly continue to play a role in the future as effective communications tools in any environment. A Newsday article published in May of 2014 entitled, “Tom Manuel has a collection. Nicholas Scibetta is a seasoned global communications executive who is working to help drive reputation and awareness for the University’s advancement initiatives. Crisis can tear an organization apart or make it stronger. Using Data to Light Up Your Brand. The pandemic has provided higher ed institutions such as Stony Brook University and their leaders to become the best versions of themselves. Dr. Fiorella is considered a pioneer in the field of neuro-interventional therapies, advancing new devices and … And we’ve drawn on the strength of our existing brands to do it. Like Stony Brook, Sacramento State and University of North Georgia turned 3-D-printing labs into mass-producing face mask “factories” when personal protective equipment (PPE) was desperately needed. We use cookies to ensure we give you the best experience on our site. The team represents internal and external communications, digital channels, videography, photography and creative services. At the same time, they’ve opened up a bigger conversation across the country about structural and systemic racism as it exists today. In fact, academic institutions throughout the country have been doing just this, and in ways we can all learn and benefit from during these demanding times and beyond. A Stony Brook education can take you far beyond what you think is possible. “We are … Their stories are inspirational and I am so pleased they decided to share them with the Stony Brook University community,” Stanley said. Stony Brook University exceeds expectations with first podcast “Beyond the Expected” Lajiere Blake Arts February 22, 2020 September 9, 2020 “Beyond the Expected” — Stony Brook University’s first podcast — premiered on Feb. 6. Nicholas Scibetta, vice president for marketing and communications, Stony Brook University (N.Y.). Stony Brook accepted his challenge by opening the Center for Communicating Science where Alan used his experience as an actor: whether in relating to the people he interviewed or acted. Nicholas Scibetta. Nicholas Scibetta is vice president for marketing and communications, and the chief marketing and communications officer, at Stony Brook University, where he is responsible for the university’s overarching global communications, brand strategy and visual identity. If your institution already has a strong brand, an established mission and vision, and authentic core values you consistently follow, now is the time to lean into those in dramatic ways. Jazz Artist-In-Residence, Thomas Manuel, may have been at a crossroads the year he completed his D.M.A. That is, students, faculty, staff and our communities, on and off campus. It enables brands to better understand and more deeply connect on an emotional level to audiences on the audiences’ terms. 2:30 pm – Getting Down to Tactics: … By continuing to use our site without changing your settings, you're agreeing to our cookie policy. University of Wisconsin faculty and students introduced a COVID-19 app. We’ve produced a series of podcasts centered on what we’re doing across campus to respond to the “Coronavirus Effect,” which we have now shifted to a theme of “Coming Back Safe and Strong,” supporting our return to the workplace initiative. Stony Brook’s Diversity Plan in Action By Stony Brook University. We formed a cross-disciplinary team from our already integrated University and Medicine marcom area to help solve unprecedented challenges and needs. Coming Back Safe and Strong: Pursuing a Cure By Stony Brook University. He took that pioneering inspiration one step further in 2019 when he and a team of Stony Brook clinicians and … Nicholas is also generous sharing his depth of knowledge with Stony Brook students. Ina Kane. "According to Stony Brook's Vice President for Communications and Marketing and Chief Communications Officer, Nicholas Scibetta, FAR BEYOND is a long-term strategy that will advance key University goals and important initiatives. Those interested in this resource may call or stop by the Healthier U Office (Social & Behavioral Sciences, N116A) to learn more about how to receive this free smoking cessation resource. Production Credits Thanks to episode one guest, Stony Brook University Professor Thomas A. Manuel, D.M.A. Michael Bernstein, Provost and Senior Vice President for Academic Affairs, has issued updated travel guidance in light of rapidly increasing case counts in many regions. Lost your password? The growing demand for mental health treatment on campuses resulted in part from a national effort, mounted over the last decade or so, to eliminate stigmas and get more students […], The emergence of two new degree programs and two graduate certificates shows the complexity of compliance. One of the most important positive outcomes for us in higher education is that we’ve become better listeners and better attuned to our audiences’ needs. He oversees and manages marketing, strategic communications, media/public, and community relations, crisis and issues, content/publications, digital, social and advertising for all university entities. We found new ways, and updated existing methods, to engage with them. All rights reserved. Stony Brook accepted his challenge by opening the Center for Communicating Science where Alan used his experience as an actor: whether in relating to the people he interviewed or acted. (’16), President & Founder of The Jazz Loft, Inc., Endowed Jazz Artist in Residence at Stony Brook University and Director of the Stony Brook University Young Artists Jazz Program Host: Michael A. Bernstein, Interim President Executive Producer: Nicholas Scibetta … But colleges cite new expenses. He has been a guest speaker in business school classes and career fairs and has been instrumental in … Sonia Garrido, MBA Director of Marketing and Communications at Stony Brook University Huntington Station, New York, United States 500+ connections Assistant Director Computing Services at Stony Brook University Hospital. A panel discussion led by Mark Potter, featuring Nicholas Scibetta, CMO, Stony Brook University; Chris Noah, CMO, Indiana University of Pennsylvania; and Donna McLaren, CMO, Roberts Wesleyan College. Presented by John Ingram, principal consultant with Ingram Market Analytics. Learn how your comment data is processed. "The FAR BEYOND framework coupled with Stony Brook's existing strong visual identity -- including the Stony Brook provide nicotine replacement therapy in the form of gum to all Stony Brook employees, regardless of work location. Scibetta described the special challenges facing a university that is not just a leading academic institution, but also houses a major medical operation, including a hospital on the frontlines of the battle against COVID-19. A panel discussion led by Mark Potter, featuring Nicholas Scibetta, CMO, Stony Brook University; Chris Noah, CMO, Indiana University of Pennsylvania; and Donna McLaren, CMO, Roberts Wesleyan College. With the world turning its attention more to treatment solutions and even potential COVID-19 cures, Stony Brook University has been leading antibody screening, enrolling patients in a convalescent plasma trial and conducting more than 180 dedicated research projects across all disciplines … all with the … The University of Oklahoma hosted a five-day virtual career festival to connect their recent graduates to decision-makers at hiring companies. Production Credits Thanks to our extraordinary panel of Stony Brook administrators, including Marisa Bisiani, Larry Zacarese and Rick Gatteau. Find Nicholas Scibetta's phone number, address, and email on Spokeo, the leading online directory for contact information. Challenging times can demonstrate character or reveal flaws. Using exercises derived from improvisational theater, he and the Center’s trainers help participants connect with their audience and bring clarity to complex ideas. Whitman College in Washington developed interactive virtual campus tours led by students and centered on the student experience. This collective best version has at its foundation the lesson that never has brand empathy, and empathetic marketing, been more critical than it is today. For 59 days, and counting, the Hospital has drawn on the full force of its resources and expertise to battle this disease. Nicholas Scibetta. Now all he needs is a museum,” brought them … We kept our focus squarely on what we’re doing, why we’re doing it and, probably most importantly, for whom we’re doing it. They put their people, resources, experience and expertise to work in creative new ways that were called for in response to the changing times. Nicholas Scibetta J 2018 Vice Pres [email protected] Nicholas Scibetta J: 2018: Vice Pres [email protected] View Salary Details: Clinton Rubin 2018 Disting Prof [email protected] Clinton Rubin: 2018: Disting Prof [email protected] View Salary Details: Douglas Ried L 2018 Professor [email protected] Douglas Ried L: 2018: Professor [email protected] View Salary Details: Lorna … “People are really demonstrating the best of themselves and the best of teams,” he said. Nicholas Scibetta, Vice President for Communications and Marketing and Chief Communications Officer for Stony Brook University, shared the experiences of Stony Brook’s communications team during the coronavirus crisis in a podcast presented by CANVAS, a magazine supplying content dedicated to the print and marketing services professional. Nicholas Scibetta, Vice President for Communications and Marketing and Chief Communications Officer for Stony Brook University, shared the experiences of Stony Brook’s communications team during the coronavirus crisis in a podcast presented by CANVAS, a magazine supplying content dedicated to the print and marketing services professional. Of course, we are not alone. SUNY Chancellor Jim Malatras. Malatras, the first SUNY graduate to become chancellor, has emphasized to the Board of Trustees his determination to immediately confront the serious issues spurred by the COVID crisis, while continuing and strengthening the SUNY … The Stony Brook Chapter of Sigma Pi Sigma, the national physics honor society, has elected the following degree candidates to membership in recognition of their excellence and proficiency in physics: Benjamin Chase Matthew Cimino Michael Dapolito Evan Davis Christopher Degrendele David Diaz Kiran Eiden Bassel El Amine Maziar Farahzad Eunseong Jun Luke Legnosky Gregory Matousek Jeffrey Michel Nicholas … In recent years, the rate of hiring of compliance-related administrative officers has exceeded that […]. This then serves as our guide to creating relevant information with which our audiences can relate, embrace, engage and benefit. Through the COVID pandemic, we have developed new ways to do that while keeping brand empathy at the heart of all we do. Our mission at Stony Brook University is built around providing the highest quality education; advancing research; providing community leadership; offering state-of-the-art health care; and celebrating diversity. Today the image of the university rests mostly with one man: Nicholas Scibetta, the Vice President for Communications. Be a Source for a University Business story. © 2021. It is one of the reasons Stony Brook University in New York brought Nicholas Scibetta on board in 2015. 360 Hiatt Drive, Palm Beach Gardens, FL 33418. Stony Brook University Office of the President. The podcast gets voices and insight from “members of our campus community and beyond who are deeply … In late April, Stony Brook Child Care Center received a flower donation from local grower John Cannarelli, owner of Bay Gardens in East Moriches, as a show of appreciation for their valuable contribution during this... Nicholas Scibetta Appears on Coronavirus Podcast, Protect yOUR Health Campaign Aims to Raise Awareness Among Students, Stony Brook Child Care Receives Flower Donation for Service to Hospital Workers, Ric McClendon Named AVP and Dean of Students, Coming Back Safe and Strong Update (May 11, 2021), COVID-19 Research Workshop Series Brings Researchers Together, SBU Vaccine Point of Distribution Hits 200,000 Shots; SB Medicine Hits 350,000 Overall, Sea Grant’s COVID-inspired Public Awareness Campaign Awarded by Fair Media Council, Coming Back Safe and Strong Update (April 29, 2021), Provost Issues Message on Support During Final Exam Period, HR Issues Message on CampusClear App Updates, SBU Advocacy Corps Urges Congress to Increase Federal Funding for Research and Student Aid, Provost Issues Message on ‘Leading Through Challenging Times’, Responding as a Community: A Message from President McInnis and Provost Goldbart, Former SBU Professor Collaborated on Biotech Tools Used to Produce COVID Vaccines, Coming Back Safe and Strong Special Update (April 13, 2021), SBU Students Participating in Clinical Trial to Test COVID-19 Transmission, The Effects of COVID-19 on Facilities Management, President McInnis Delivers End of the Year Video Message, Register Today for the 2021 Seawolves United Virtual 5K, Five SBU Students Make Inaugural Class of Pre-Med Opportunity Program, Discovery May Prevent Dangerous Side Effect of Certain Medicines, Compound May Prevent Arrhythmia Caused by Medicines. A seasoned marketing and communications specialist who spent time as global director and partner at Ketchum Public Relations, Scibetta oversaw the agency’s national and international communications programs, providing senior strategic and global … Using exercises derived from improvisational theater, he and the Center’s trainers help participants connect with their audience and bring clarity to complex ideas. They built on all the good things they had already established and had going for them, and turned them up a notch. Stony Brook University Hospital has cared for more than 5,000 potential coronavirus patients. Nicholas Scibetta Senior Executive Advisor of Strategic Marketing Initiatives at Stony Brook University Nicholas Scibetta Vice President, Chief Marketing and Communications Officer at Stony Brook University University Business. Guest Host: Michael Bernstein Executive Producer: Nicholas Scibetta Producer: Lauren Sheprow Art Director: Karen Leibowitz Assistant Producer: Emily Cappiello Facebook Live and Social Media: Meryl Altuch, Casey … You will receive mail with link to set new password. Thanks to our extraordinary panel of Stony Brook administrators, including Marisa Bisiani, Larry Zacarese and Rick Gatteau. Brand empathy is about creating a shared journey between your brand and its audience. 2:00 pm – Using Data to Light Up Your Brand Presented by John Ingram, principal consultant with Ingram Market Analytics . “The podcast is a perfect forum to highlight the expertise, discoveries and service of outstanding members of our university community in addition to friends of Stony Brook,” Scibetta said. Please enter your email address. As the University is enhancing its Diversity … Students on several campuses have filed lawsuits demanding tuition refunds, arguing that the online classes they are now taking don't match the quality of in-person instruction. At a time where 51% of Americans 12 or older have ever listened to a podcast, Stony Brook’s addition to the market is sure to garner an audience. Getting Down to Tactics: Great Ideas on … Nicholas Scibetta is vice president for marketing and communications, and the chief marketing and communications officer, at Stony Brook University, where he is responsible for the university’s overarching global communications, brand strategy and visual identity. Nicholas Scibetta, director of Ketchum's global media network, will take the VP-communications job at Stony Brook University on Jan. 26. You don’t abandon—or create—these things in times of crisis; you use them to further strengthen your relationship with your audience. In his previous roles, he has overseen national and international communications programs for Fortune 500 clients. 8 records for Nicholas Scibetta. Empathetic marketing is more critical than ever, enabling brands to better understand and more deeply connect to audiences. With clinical care and medical science in mind, research institutions have joined forces across all campus disciplines to focus on another brand empathy pillar: commitment to the communities they serve. President Frenk of the University of Miami held a virtual roundtable with student media covering various aspects of the ‘new normal’ in learning. The University of Memphis built laminated communications boards so intubated patients who can’t speak can still communicate with doctors and loved ones. Ina Kane. All of these examples, and many others, reflect their institution’s student focus during the age of coronavirus. He described the benefits of teamwork in the context of exceptional demands, and credited the integrated team of rising to the occasion and collaborating with people and departments across the University. Stony Brook University is part of the SUNY system and is widely regarded as a SUNY flagship. Scibetta joined SBU in late January of this year and, according to President Samuel Stanley Jr.’s announcement, Scibetta is responsible for SBU’s “overarching communications, brand strategy and visual identity.” Scibetta and Dexter Bailey, … They can also present the opportunity for those of us in higher education, the business world and society at large, to rise up in new and innovative ways that best benefit the communities we serve, meeting their needs and addressing their particular and unique situations. For a more comprehensive search of every issue, please visit our. One of the most important positive outcomes for us in higher education is that we’ve become better listeners and better attuned to our audiences’ needs. The killing of George Floyd and similar tragic incidents have widened the racial divide in America and caused national unrest. In this issue we interview wellness advocate and senior leader Nicholas Scibetta… Nicholas Scibetta Vice President, Chief … The common thread is that these institutions didn’t change their philosophies or rebrand themselves. According to Nicholas Scibetta, Vice President for Communications and Marketing at Stony Brook University, Stony Brook’s preferred channels include a variety of media, including Pandora where the message is audio, Facebook where they often use video, and Instagram which relies on imagery. She and her guests look at what Stony Brook is doing -- around campus and across disciplines -- to deal with these types of issues and how to be accountable for change and growth, with everyone playing a role. This search is limited to articles published in the last three years. Discover what sets Stony Brook University apart - stellar facilities, top-ranked programs, distinguished faculty, incredible students. As our institutions and the country begin to emerge from the crisis, the challenge will be to retain the lessons learned and the brand empathy we all hopefully have gained in exchange for the proverbial status quo. Dr. Brown Clarke is working to ensure the University provides a campus environment that is just, equitable and tolerant. In this edition of Beyond the Expected -- The Coronavirus Effect: Nursing Response, Interim President Michael Bernstein talks to three dedicated Stony Brook nurses … And you rely on them heavily to adapt to changing scenarios. “Once a student is in our CRM, we then use emails to provide … at Stony Brook in 2016; if not for an unexpected intervention by the Ward Melville Heritage Organization in Stony Brook. Our first and foremost overarching goal is to provide the best educational experience for our students and a workplace environment that fosters success for our faculty and staff.
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